MW SEA Marketing
DE
← All Articles

Category

Google Ads Knowledge

5 articles in this category

Google Display Ads Move Into Demand Gen: What Changes in 2026

Google is folding Display management into Demand Gen campaigns. What Demand Gen covers, what changes for your account, and what to watch in 2026.

Google Ads Match Types 2026: Why Exact Match Isn't Exact

The 3 Google Ads match types in 2026: why exact match isn't literal anymore, what happened to broad match modifier, and how to use them with Smart Bidding.

Google Ads Data Retention: 37 Months from June 2026 (Export Plan)

Google is cutting granular report retention to 37 months from June 1, 2026. What advertisers must export and how to handle it technically.

Google Ads Quality Score: Why Sorting Is the Wrong Approach

Google Ads Quality Score is a diagnostic, not a lever. How to prioritize by impact instead of sorting by score, and when optimization isn't worth it.

Google Ads Negative Keywords: Match Types and Workflow

How to stop budget waste in Google Ads with negative keywords. Match types, shared lists, and a workflow you can maintain yourself, no agency required.