As a former contractor working on behalf of Google, I fill your appointment calendar with ideal patients — without you ever having to worry about Google Ads.
5+ doctors managed in DACH
8,500+
Patient
inquiries
+2850%
more conv.
(foot surgeon)
+1544%
more conv.
(ENT)
Discreet · No commitment · 30 minutes
These doctors and practices already trust us
Certified and recognized by
Sound familiar?
Between 30 patients a day, there's no time to learn Google Ads. But without marketing, your practice stays invisible.
Germany's Medical Advertising Law (HWG) is complex. One wrong line in an ad and your account gets suspended — or you face a legal warning.
You don't know which euro brings which patient inquiry. Thousands per month into marketing, but no overview.
The solution
As a specialized Google Ads expert for doctors and medical practices in the DACH region, I make outstanding physicians visible.
Learned directly at the source. Managed hundreds of accounts. Insights almost nobody else has.
5+ active physician clients in the DACH region. I understand public-insurance doctors, private-practice physicians, and the HWG framework.
Setup plus long-term management. You never have to touch your account — your time belongs to your patients.
My mission
The best doctors usually have the least time for marketing. Their expertise is often invisible to exactly the patients who need them most.
It's not a question of ability — it's a question of visibility.
I believe outstanding medicine deserves to be found. Not the loudest agencies, but the best doctors deserve that ideal patients find them.
That's why I work exclusively with doctors whose expertise I respect — and build Google Ads that bring patients to the best.
Our edge
Three aspects that other agencies overlook — and that protect your practice from legal warnings and account suspensions.
All ads are designed according to Germany's Medical Advertising Law (Heilmittelwerbegesetz). No impermissible health claims, no legal risks — your practice is on safe ground. We also handle Austrian and Swiss medical ad regulations.
Server-side tracking without transmitting sensitive health data to Google. Clean consent management to the highest standards — your patient data stays protected. GDPR applies EU-wide.
I know Google's strict guidelines for health and medicine. Your ads get approved — instead of being unexpectedly rejected or your account suspended.
Real results from doctors
+64.71%
Conversion rate
+1544%
more conversions
+2850%
more conversions
Case study videos are recorded in German. English subtitles coming soon.
His understanding of complex requirements and creative solutions have significantly improved our campaigns.
(Original testimonial in German)
Dr. Stefan Edlinger
ENT doctor in Vienna
Beyond the doctor's office
Business owners from other industries share their experience working with us.
"Mason completely turned our Google Ads around. The results speak for themselves."
Heike Geisler
Managing Director
"Finally a partner who delivers. Transparency, results and direct communication."
Matthias Müller
Business owner
Video testimonials recorded in German.
How it works
From the first audit to long-term management — so you can focus on your patients.
We review your Google Ads account and discuss whether we're a good fit.
What's working, what needs adjusting? A tailored proposal — no surprises.
HWG-compliant, GDPR-secure, Google Health Policies checked. The foundation is set.
Campaigns go live. We get the first results and stabilize performance.
We keep your account optimized long-term. You focus on your patients.
The difference
| General agency | MW SEA Marketing | |
|---|---|---|
| HWG knowledge | Often legal risk | Knows the rules precisely |
| GDPR health data | Basic tracking, often risky | Server-side, no sensitive data |
| Doctor experience | Occasional | 5+ doctors active in DACH |
| Google Health Policies | Surprise account suspensions | Pre-checked, approved |
| Public vs. private practice | Unclear differentiation | Understands both models |
| Point of contact | Rotating account managers | Direct to Mason — discreet |
| Management | Long retainer, no exit | Setup + flexible long-term support |
We deliberately work with only a few practices at a time.
Answers
Yes — under certain conditions. Germany's Medical Advertising Law (Heilmittelwerbegesetz, HWG) permits advertising for medical services but prohibits misleading health claims and sensational statements. We know the rules precisely and design your ads to be legally compliant, so you don't risk warnings or account suspensions. Similar regulations exist in Austria (Ärztegesetz) and Switzerland — we handle all three.
We set up GDPR-compliant tracking (server-side tagging, proper consent management) that doesn't transmit sensitive health data to Google or other tools. Your patient data stays protected while you still get reliable conversion data. GDPR applies across the entire EU, so this standard works regardless of which country your practice is in.
Yes, we work with both. The approaches differ significantly: public-insurance doctors have different goals than private-practice physicians. We understand both business models and tailor the strategy accordingly.
Our practice audit starts at €1,500 net, a complete setup project from €10,000 net. After that, we take over ongoing management at a significantly reduced rate. In a free intro call, we'll transparently discuss what makes sense for your practice.
We typically see first patient inquiries after 2–4 weeks. The intensive setup phase takes 30 to 90 days depending on the practice — after that, your account runs in ongoing management.
No — that's exactly why I take over long-term management. You never have to touch Google Ads yourself. You focus on your patients, I focus on your account.
Intro call → practice audit → proposal → kickoff. Straightforward, discreet, and no sales pressure. In the intro call, we figure out together if working together makes sense.
30 minutes · No commitment · Discreet. We'll figure out together if working together makes sense for your practice.
